This year, the "Bea World - Best Events Awards" - the most important international festival dedicated to live communication events - took place in the splendid setting of the city of Porto. The "Fiat 500 Forever Young Experience", launched for the brand's 60th anniversary, was awarded two bronzes. The project "Fiat pro reconstruction. Starting over, together" received the Bronze Elephant for its " van sharing" plan, through which the automotive brand provides Fiat Professional vehicles to the communities of central Italy hit by last year's earthquake. The prizes were awarded by a jury, comprised of representatives of the main companies that invest in live communication events.
The "The Fiat 500 Forever Young Experience" two bronzes underline the project's creativity and originality. It resembled a similar effort from 1957 in the cities: Cannes, Monaco and Madrid. The aim of the project "Fiat pro reconstruction. Starting over, together" is to contribute to the reconstruction of the economic fabric of the earthquake hit areas of central Italy. Until now, ten Fiat Professional vehicles - including the Ducato, Talento and Fullback - were delivered to the population of Amatrice, the city that lies at the centre of this terrible tragedy.