"A Pro Like You" campaign excels in the "Interactive Key Award"
Fiat Professional has won first prize in the “Public health emergency awareness campaigns” category.
Fiat Professional has won first prize on the 22nd edition of the "Interactive Key Award" in the "Public health emergency awareness campaigns" category, with the "A Pro like you" campaign launched in December 2020 and aimed at supporting the work of small businesses hit by the pandemic.
For 2020, Fiat Professional received the special category award for raising awareness of the public health emergency through the "A Pro Like You" campaign, providing visibility to the entrepreneurs involved.
The basic idea, developed in collaboration with the Leo Burnett agency, is simple but effective: to give a voice to small and medium-sized enterprises suffering due to closures or the inability to travel but ready to get back to work.
The 30-second clips show the company owners speaking in person, telling the difficulties encountered and their ambitions and the will to keep going. Fiat Professional supports its clients with a complete and versatile range of vehicles and provides professionals with the visibility they need to get their businesses going again the best they can.