Truly reliable work vehicles are thought up by professionals for professionals. The new, Fiat Professional communication campaign, which will be advertised on TV, Internet, radio and billboards in the principal European countries, is based on this simple and direct concept. So, what better way to communicate this message, than with the fresh and fun language used in social networks, like the legendary 'fail'. In fact, the advertising campaign will recreate a series of situations in which amateurs will be shown making clumsy attempts to get a job done. The result? Minor disasters that will make people laugh. The starting point for the campaign format will be a video based precisely on this theme.
The irony will be accentuated by the appearance of the vehicles from the Fiat Professional range, the perfect work mates for avoiding those epic fails. The two different angles will be highlighted by simple and direct captions: clumsy actions will be labelled 'Unpro', while successful actions will be labelled 'Pro like you'. Once more, Fiat Professional reaffirms itself as the go-to choice for the more demanding professionals, who seek a work vehicle that is versatile and efficient and also provides a wide range of add-on services and assistance plans.