Ducato, the best-selling LCV in Europe turns 40

In 2021, the Ducato turns 40: unveiled in 1981, the flagship model and ambassador of the excellence of the Fiat Professional brand has always been one of the most appreciated commercial vehicles in Europe, for its versatility, engine power and reduced running costs.

And in 2020, it has received a special gift from all its customers: loyalty that made it the best-selling light commercial vehicle – of all segments – on the European market, according to the Dataforce. Around 150,000 units and a market share of 20.5%, with an increase in volumes of 7.6% and in share of 3 percentage points, in a market scenario that has fallen.

To thank all the professionals who have chosen it, the Ducato continues to evolve and, for its 40th anniversary this year, is also due to face the challenges of zero-emissions mobility: the ideal means of transport for ‘last mile’ logistics and to meet the latest needs of e-commerce.

The success of the Ducato is now well-established in Europe, evidenced by its new record, but the global ambassador for Fiat Professional has also been the bestseller for some time in Russia, Latin America, the Middle East and Australia. It is currently sold as an efficient “van of the world” in over 80 countries, including in North America as RAM’s ProMaster.

Find out more about the main character

Ducato: the new business generation is already hard at work

For more then 35 years, it's been the best travel companion for transporting goods, people or other specific needs.

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Of interest

Once work is done, it's all about free time. From the MxGP to trade fairs and international motor shows, discover all the events outside working hours of Fiat Professional

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