Built to escape

Four influencers go on a nature-packed adventure aboard a Fiat Fullback 


On the occasion of the launch of the new Fullback range, four influencers took part in a very special test drive. Following a press conference held in the splendid Relais San Maurizio, the four influencers began their journey aboard a Fiat Fullback, blending the thrill of a drive through the landscapes of Turin with the social experience of sharing a series of Instagram Stories on the social networks, with the hashtags #FiatProfessional, #FiatPROud, #Fullback, #FullbackCross and #BuiltToEscape.


Luca Talotta, André Alexander, Tristan Cameron Harper and Teddy Verneuil were given the opportunity to try out the versatility and pleasure of driving a Fiat Professional pickup van, while fully enjoying the extraordinary scenery offered by the vineyards of the hilly Langhe region of Piedmont. The influencers told their story mainly through Instagram, sharing with followers the adventures of their nature-packed city escape.

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Follow the adventure
Extraordinary landscapes
A journey through the unique atmospheres of the vineyards of Piedmont is sure to leave you breathless.
A chance to escape
The unparalleled peace and relaxation of nature, just a stone's throw away from the hustle and bustle of the big smoke.
Fullback, the embodiment of versatility
As much at home in urban traffic as off road, and ready to tackle any terrain.

The Fullback: built for you and your work

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Versatile, sturdy and unstoppable. The teammate you always hoped to have.

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And when your work is done, it's time for a bit of fun. From the MXGP to trade fairs and the international motor shows, check out all the Fiat Professional events you can attend outside working hours.

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