Fiat Professional: always at the professionals' side, also in the mountains.

Presenting the new "The Other Road" project

Professionals who live and work in the mountains have specific needs. That’s why Fiat Professional is always at their side, both at work and when they pursue their passions, with highly versatile vehicles such as the Talento and the Fullback.

To this end, Fiat Professional - already the number one choice of numerous ski schools in various mountain resorts and of Courmayeur’s mountain guides for their day to day activities - has developed "The Other Road", in partnership with Mopar,a project that emphasises how true mountain professionals are also key figures for people who have managed to turn their passion into work.

"The other road" is not, as you might imagine, always an easy one, but liable to the unexpected and to veering off the beaten track, which can be very unnerving for people who believe that work and leisure, profession and passion are irreconcilable. Behind every story, we find the Talento and above all the Fullback, a vehicle that perfectly reconciles work requirements with versatility during leisure time.

Who has taken "The Other Road"?
Yhabril is a Spanish photographer whose extraordinary work focuses on snow-topped mountains.
His outstanding ability as a photographer and his pursuit of the perfect shot in every condition have brought him fame and recognition.
Lorenzo is an Italian skier destined to become first, a ski instructor at the age of 18, and later a federal coach. Lorenzo's stimulating lifestyle centres on the motto: "there is no slope that cannot be skied". His love and respect for nature convey a unique sense of freedom.
Mathis is a photographer, filmmaker, IFMGA mountain guide and mountain sports athlete known for his ability to capture extraordinary images while climbing and skiing in high-risk environments.
Three different people with a story to tell; three great passions that have taken "The Other Road".
Following in the wake of the project "Ride With The Pro" on the professionals behind the MXGP Circus, "The Other Road" focuses on the people who enable those under the spotlight to optimise their performance.

Best of

The Other Road
Yhabril
Yhabril
The biggest risk is to live unhappily
Lorenzo
Lorenzo
When I'm up in the mountains I feel alive
Mathis
Mathis
The mountains are very attractive because they change all the time, and it’s the same with my job
The Alpine Guides
The Alpine Guides
Teaser
The Other Road

Discover the star of this news story

Fullback: created for you and your work

Versatile, robust and unstoppable - it's the team member you can always count on.

Find out more

Discover the star of this news story

Talento: the right combination of agility and ability to apply to specific needs.

Power, reliability and low operating costs for moving goods, people and work in and out of the city.

Find out more

Of interest

Once work is done, it's all about free time. From the MxGP to trade fairs and international motor shows, discover all the events outside working hours of Fiat Professional

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