A PRO LIKE YOU

The new Fiat Professional campaign is the way we have chosen to effectively help our Professionals in this difficult year, in which many of them were forced to close their companies and park their vehicles for months, losing contact with the outside world and therefore with their regular customers.

To help them get their business moving again, make their companies known and find new opportunities, we have created the first promotional campaign that instead of our vehicles promotes something more important: our Professionals.

Behind every professional there is a name and a human history made up of commitment and sacrifices that must be preserved. For this reason, we have promoted a campaign inviting the Pros to tell us their own experience, giving the opportunity to some of them to be the protagonists of an advertising campaign that would have inspired everyone. Many have joined the initiative, sending us their stories and telling us how their business has changed in recent months.

Among many stories, we have selected some of the professionals most affected by the crisis, the stories that have moved us the most and given space to their activities, promoting their business on all our communication channels, telling their stories and thus helping them to reach new customers both on their territory and beyond. Even without our vans, we have managed to take their business far.

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Watch all our professionals stories
Stefano Severi
Stefano - Kartos
Stefano Severi is a Tuscan entrepreneur who for years has acquired the Kartos company to enter the fascinating world of fine papers and has a fleet of twenty Florins. It tried to keep the wages of its employees at the same level as before the emergency, so that neither they nor their families would have problems.
Piersergio - Midea
Midea, in Turin, is the Piersergio Patria family business, and deals with the maintenance of professional coolers and machinery for the preparation of chocolate. Right now, a little bit of advertising is ideal for looking for bigger customers who would have less trouble paying for it.
Emiliano - Il Baubab
Emiliano Buracco is a young Turin entrepreneur with a passion for dogs. Together with his partner, Moreno Cespites, he founded "Il Baubab", a dog sitting and dog training company. Every day he picks up his four-legged customers, loads them on his Scudo or on his partner's Doblò and takes them to parks or out into the countryside to run and play.
Giordano - Lucato Termica
Giordano Lucato and his brother Tiziano are the owners of Lucato Termica, one of the very few companies in Italy authorized to repair the boilers and mechanical components of old steam locomotives, and its commercial fleet is entirely made up of Fiat Professional vehicles. For them the last few months have been very difficult but, despite everything, they managed to support all their employees, as if they were a big family.

Find the right model for your needs

A series of vehicles at your service

Increasing volumes of business mean more roads to be travelled.

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Of interest

And when the work is done, it's time for leisure. From the MxGP to trade fairs and international motor shows, discover all the events outside working hours of Fiat Professional

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