The new Fiat Professional campaign is the way we have chosen to effectively help our Professionals in this difficult year, in which many of them were forced to close their companies and park their vehicles for months, losing contact with the outside world and therefore with their regular customers.
To help them get their business moving again, make their companies known and find new opportunities, we have created the first promotional campaign that instead of our vehicles promotes something more important: our Professionals.
Behind every professional there is a name and a human history made up of commitment and sacrifices that must be preserved. For this reason, we have promoted a campaign inviting the Pros to tell us their own experience, giving the opportunity to some of them to be the protagonists of an advertising campaign that would have inspired everyone. Many have joined the initiative, sending us their stories and telling us how their business has changed in recent months.
Among many stories, we have selected some of the professionals most affected by the crisis, the stories that have moved us the most and given space to their activities, promoting their business on all our communication channels, telling their stories and thus helping them to reach new customers both on their territory and beyond. Even without our vans, we have managed to take their business far.